THE CHALLENGE
 The owner didn't want to be the regular "stylish and clean" salon, she wanted to be fun, creative and a little over the top, a reflection of her persona. We aimed to create a brand identity out of the ordinary for a nail salon, a little bit retro-like, childish and over the top to attract a client who would take risks in her nail designs.
As the main visual inspiration, we used The Power Puff Girls, conniving it with bright colors and bulky type. The target was mostly females.
"THIS ISN'T A REGULAR MANI SALON. THIS IS A FUN, LOUD PLACE AND I WANT PEOPLE TO KNOW THAT"
ESPAÑOL.
Cafe y Uñas es un salón de uñas en Buenos Aires. Para su identidad, la dueña buscaba una imagen retro, algo aniñada también. No quería lucir como el clásico "estiloso y pulcro" salon de belleza; quería ser divertido, creativo y un poco exagerado. Como mayor inspiración se usaron Las Chicas Superpoderosas.​​​​​​​
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