La Limonera is a family business dedicated to the production of organic lemons.
role: brand designer
THE CHALLENGE
Create an elegant, strong brand that didn't neglect the importance of being organic without falling into the industry's common places: green palettes, natural imagery, and other over-used design items.
"OUR LIMONERA HAS THE JUICIEST AND BIGGEST LEMONS IN TOWN. THEY'RE ALMOST LIKE A JEWEL"
THE SOLUTION
To create a high-end, organic brand, I chose Victorian patterns, clean and thin typography and golden-shade imagery. 
ESPAÑOL.
La Limonera es un emprendimiento dedicado a la producción de limones orgánicos. La granja se especializa en el comercio minorista. Su principal objetivo era lograr una marca elegante, fuerte, que no descuide la importancia de lo orgánico, pero sin caer en los lugares comunes del diseño relacionado a la industria.

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