Radio Convivir is the municipal radio from Los Molles, a small town in San Luis. After a period of total inactivity, the radio started to transmit again in 2016.
role: brand designer
consultant: Branko Aime.
THE CHALLENGE
The host was looking for a fresh, friendly visual identity that would highlight the most important characteristic of the town: sustainability and unity.
"THIS TOWN HADN'T HAD A LOCAL RADIO IN YEARS. WE'RE PROUD OF THIS AS MUCH AS WE'RE PROUD OF BEING A SUSTAINABLE SPACE"
THE SOLUTION
We went for a neutral palette in soft shades of green, reminiscent of sustainability and nature. A combination of serif and sans serif fonts were chosen to show a mix between the conservative part of the town and the freshness of the new generation. The final name resonated what the radio meant for the people: community.
ESPAÑOL.
Radio Convivir es la radio municipal de la ciudad de Los Molles, San Luis. Tras un período de inactividad total, retomó en el año 2016 buscando una identidad visual fresca, amigable, de pueblo y que resaltara la característica número uno del pueblo: la sustentabilidad. 
TEAM WOK— Consultoría por Branko Aime.
     

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