The initial brief was to create a video about good practices on the milking farm, taking advantage of the current increase in sanitary practices due to COVID-19. Since what they needed was something easy to understand and highly shareable, I suggested changing it from video to gif: much shorter, catchy, very low size.
After the brief was approved, I designed a series of animate gifs to share on social media, Whatsapp, and web. This was a collaboration brief by SanCor, AUT and Laboratorio Fundación. The series consisted of three different gifs: one for hand sanitation, second for the correct milking procedure, and third with the use of FutureCow machine.


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